Almost everyone believes that it’s the nicotine that keeps you hooked to cigarettes.
That’s true to some extent. But read as I explain how it’s actually the brainwashing element that keeps smokers hooked to those filthy cigarettes.
Let’s firstly start with what Brainwashing is.
Of course, in a literal sense, brain can’t be washed.
However, the synonym for wash happens to ” carry (someone or something) in a particular direction”. The mind (brain) can be carried away in a particular direction ( made to believe something).
And how can the mind be made to believe something? Repeatedly feeding it with certain ideas is the simplest way to do that.
It is simply to make someone believe something by repeatedly telling them it’s true ( whether it’s so or not).
It’s mainly about influencing your subconscious mind – the powerful secondary system that stores everything that you see, do or think about.
Advertisers and marketers know well the power of suggestion and repetition over the subconscious mind.
Indeed, you see this in your everyday life as certain images, emotions and ideas are fed to you repeatedly to sell you different products.
Or let me give you another example.
Haven’t you seen some ad that you truly hate or dislike in the beginning? Then, as they are repeatedly shown to you, you come to slowly accept them.
That’s the power of Brainwashing.
But let me tell you who have mastered this art of fooling people.
Yes, the Tobacco companies!
Since tobacco giants want new smokers to replace their dying customers and those who are quitting each day, they find clever ways of portraying their products with ideas like independence, being cool, wealth, success, sexuality, confidence, relaxation, curing stress and boredom – which are completely false and are just baits to allure young minds in trying just once.
Let’s see how the tobacco companies brainwash people.
The process of Brainwashing
Brainwashing is a two-stage process. You are subjected to it even before you pick up your first cigarette. And this brainwashing gets strengthened once you get hooked to cigarettes. Let’s look at each of it in detail.
Brainwashing before you start smoking
The motto of this is to portray cigarettes with positive emotions, excite curiosity and entice young minds in trying cigarettes just once.
Talk briefly about all the brainwashing mediums. Include pics and data but don’t go in-depth. Try to write more in fewer words.
From our earliest years – our subconscious minds are bombarded with information portraying wrong ideas with cigarette smoking
From popeye to the Simpsons – it’s not uncommon – to see our favorite cartoon character – getting portrayed to be smoking. And though all such shows are old – they still get viewed today by kids
https://www.verbicidemagazine.com/2013/07/24/cartoons-smoke-cigarettes-cigars/ ( Cartoon link)
In the past – you must have seen a film/ play/ cartoon in which people are about to be executed or shot, what’s their last request? That’s right, a cigarette.
TgWe must have seen that injured man in many war films are given a cigarette.
With so much information known about the impacts of tobacco and cigarettes – you must be thinking that such practices may not be going on today
That’s far from the truth!
Let’s just talk about United States.
Tobacco companies spend nearly $26 million each day or $1.08 million per hour marketing tobacco products.
In 2016, cigarette and smokeless tobacco companies spent $9.5 billion on advertising and promotional expenses in the United States alone
And it’s true that the majority of money – is spent – for discounting or countering the increased prices of tobacco products – or to pay promotional discounts and allowances to cigarettes retailers and wholesalers – since a good proportion of their customers are teens who are price sensitive.
But still, consider even a 10% of $9.5 billion – that’s close to a billion dollars just in USA itself! Imagine the total money that’s spent all over the world. And who are to believe the numbers from an industry built on lies, denial and corruption.
Why do they do this? Because they know that advertising works – though they keep denying such claims. They have power and money to influence the whole system – and their motto is simple – get the addicts young and maximize the revenue generated per user. Also, the smokers who quit and those who die have to be replaced with young ones so that they keep maintaining their profits. They want their products on the content that gets tens of millions of views.
And especially since [advertising] has been clamped down on more and more, the tobacco industry has had a history of looking for other ways to advertise.”
It’s only in the Indonesia that direct advertisement of tobacco products is still allows – Indonesia resembles the US of 50s
Cigarettes may have been scrapped from billboards, magazines with glamarous models portraying smoking, bus stops and most places in between, but they haven’t vanished from our screens — Netflix shows in particular as well as other Online Content Streaming Sites.
Tobacco companies – they want to integrate their products on content that reaches multi-million people – that gives them a good chance of reaching a good number of teens or young people
And as online content streaming services pick up and people prefer watching content online – Netflix provides a great opportunity to tobacco companies
From this Truth initiative report of June 2019 – Netflix programs depicted more smoking imagery than broadcast shows – among shows most popular with young people between 15 and 24 years – 28 million young people were exposed to tobacco through television and streaming programs in these most popular shows alone in 2016-17.
The rise of online streaming platforms has also created more opportunities for exposure to tobacco imagery – and as the past has been a testimony, tobacco companies are the first to exploit any sort of new opportunities.
Nearly all shows sampled from the 2016-17 season – 12 out of 13 (92%) – included tobacco.
There is also a growing number of tobacco depictions in programs aimed at young people. In the 2015-16 seasons, a total of 42 tobacco depictions were identified in programs with youth ratings TV-Y7 and TV-PG. In the 2016-17 seasons, the number of tobacco depictions rose to 201 instances in youth-rated programs, a 379% increase
Since 2017, Disney has been the only major studio that has not portrayed tobacco in youth-rated films.
As online streaming continue to rise – as more and more people start turning to Netflix – it’s no wonder that such online streaming companies would become the favorite place of tobacco companies to integrate their products.
Tobacco imagery is not limited to Netflix. For example, Amazon’s award-winning “The Marvelous Mrs. Maisel” portrays main characters smoking many times throughout its two seasons, and Hulu’s “Gap Year” features a character who frequently uses cigarettes.
As reported in Indian Express – in July 2019 – Netflix did pledge to make some amends on its ratings. The pledge comes days after the premiere of Strangers Things season three, which has received criticism from some quarters for showing one of its protagonist, Jim Hopper (David Harbour), smoking in most of his scenes.- and to portray cigarettes use only for reasons of historical or factual accuracy – but only the time will tell how things will go.
I haven’t been watching any shows on Netflix lately.
Can you comment down a series name that you watched recently portraying many smoking scenes?
Broadcast and cable programs
Though the number of tobacco depictions in broadcast and cable programs don’t come closer to those Netflix programs – let’s not underestimate them – these programs have their fan-base and get huge number of views every season.
For ex – The Season 5 premiere of AMC’s The Walking Dead delivered the highest ratings in series history. The episode was watched by 17.3 million viewers and 11 million adults aged 18-49.
Yes, 17 million!
From the truth initiative report – The number of tobacco depictions in the sample of episodic programming aired on broadcast or cable TV increased by close to 150%, or two and a half times, between the two seasons. ( 2015-16 vs 2016 -2017)
[ walking dead]
How is brainwashing done
Why do big tobacco loves films
National and regional films
Actual studies and proofs
The CDC report shows that from 2002 to 2018:
Almost half (45%) of top-grossing movies in the United States were rated PG-13.
6 of every 10 PG-13 movies (56%) showed smoking or other tobacco use.
Explain what PG-13 is.
An analysis of more than 1800 feature films, accounting for 95% of all ticket sales in the USA between 2002 and 2014, showed that tobacco imagery permeated both youth-rated (G, PG and PG-13) and adult-rated (R) films, with 59% of top-grossing5 (11) films featuring tobacco imagery.
The social environment greatly influences the behaviour of children and adolescents. Young people are keen observers of the environment: they watch others, especially those they admire, and emulate their behaviour (7). Film characters, who provide the illusion of a face-to-face relationship with viewers, are “para-social” (28) agents of ambition, aspiration and transformation: they can encapsulate dreams, craft hopes and provide moments of excitement. Films offer not only para-social relationships with world-famous stars but also a fantasized view of life; insofar as adolescents hope to take part in the glamorous and exciting lifestyles depicted in films, they may adopt the behaviour they see in them (29). Thus, for the tobacco industry, films provide an opportunity to convert a deadly product into a status symbol or token of independence.
Brain imaging studies show that showing film clips with smoking stimulated the part of the brain that generates pleasurable feelings as well as the part of the brain that controls hands movement, which helps explain how seeing onscreen smoking stimulates smoking. ( From the same WHO link)
Imagery in motion pictures (“films”, “movies”) continues to give misleadingly positive impressions of tobacco use. Tobacco is associated with excitement, sex, wealth, rebellion, as a status symbol or as a token of independence.
And it’s not only the smoking behaviour of “positive” characters that young people may emulate: the villain who smokes can have even more influence on adolescents than the hero.
And while Film industry likes to say that such scenes are needed to tell the story, in truth, there are deep links between both the parties. After all, both of them are in the business of selling pure pleasure. The real motto of showing cigarettes is to show sexiness or to exhibit sophistication.
Why do big tobacco loves movies? Because the audience is totally unaware of any sponsor involvement. Because films can reach every corner of the world including in those that have taken strong measures against tobacco advertising and promotion. Because old films still portraying tobacco use continue to amass views even today.
Randomized experiments have shown that smoking in films affects short-term attitudes and that anti-smoking advertisements shown prior to films with smoking diminish those effects. Cinema exit studies among smokers show greater craving among those who had seen films with smoking.
Young people have a stronger affinity with actors of their own nationality. Films are powerful vehicles for influencing behaviours. Check any national or regional movies and it’s not uncommon to find a smoking character associated with all the wrong ideas.
Surveys have shown that tobacco imagery was found in top-grossing films produced in six European countries (Germany, Iceland, Italy, Poland, the Netherlands and the United Kingdom), and two Latin American countries (Argentina and Mexico). Nine in 10 movies from Iceland and Argentina contain smoking, including films rated for young people, the report states. ( WHO Link)
The Surgeon General’s Report concluded that exposure to onscreen smoking in movies causes young people to start smoking.
https://www.hhs.gov/sites/default/files/preventing-youth-tobacco-use-exec-summary.pdf – Report Summary
9 canadian research reports – 7 International reports that – A substantial body of scientific evidence indicates that exposure to smoking in movies is a cause of smoking initiation and progression to regular smoking among youth
Exposure to smoking in movies causes smoking initiation and progression to regular smoking
there is a causal relationship between depictions of smoking in the movies and the initiation of smoking among young people
International reports by [ WHO, Center for disease control and prevention]
[ Comment by User denying such claims ]
It’s true that such integrated scenes may not affect people who are strongly resistant but it can still influence those people who are uncertain about adopting a behavior. They may try just once and slowly and gradually may get hooked onto cigarettes.
F1 racing and MotoGp – Sports
Tobacco advertising in Formula 1 was almost entirely eradicated in the mid-noughties, as legislative pressure forced cigarette brands off teams’ liveries.
But last year Ferrari revealed its new Mission Winnow brand in conjunction with long-time backer Philip Morris International. And McLaren is set to present a similar initiative with British American Tobacco when it launches its MCL34 tomorrow.
The tobacco industry first used Formula 1 racing as an advertising platform in the late 1960s, keen to associate its tobacco brands with the glamour of the sport and its drivers.
FIA and F1 ban tobacco advertising but not sponsorship
FIA is mostly known as the governing body for many auto racing events, such as the well known Formula One.
in the 1990s when Ferrari replaced their traditional rosso corsa colour with a “Marlboro red” which is noticeably lighter; this colour remains despite the ban on tobacco sponsorship.
From 1968 until 2017 – Marlboro has been the main sponsor of Ferrari team.
In 2018 – they came up with a new name – Mission Winnow – which is actually backed and sponsored by Philip Morris itself, the makers of Marlboro – so indirectly even till this date, Ferrari is being sponsored by the most destructive industry of this planet.
McLaren and Marlboro had the longest sponsorship deal between a team and its title sponsor in F1 history which lasted for 23 consecutive seasons (1974–1996).
2019 and 2020 – McLaren – had – A better tomorrow as its additional major sponsor.
It also causes people to ask the question you have today which causes people to discuss Marlboro.
We have two large companies with tons of research and experience branding and advertising their products spending millions of dollars a year to put these phrases on cars. The only reason they would do this is if they were confident it would help sell more of their products. Most people don’t consciously think about advertisements when making buying decisions, but that certainly doesn’t mean they don’t work.
A lot of people will google A better tomorrow thinking it’s some kind of charity or at least some kind of good change that they might be interested in, instead it’ll be straight to a tobacco website.
BAT’s multi-year partnership with McLaren is focused on accelerating our Transforming Tobacco agenda, at the heart of which is our commitment to providing a portfolio of potentially reduced-risk products (PRRPs), which can deliver a “better tomorrow” for our consumers.
What is this company that I’ve never heard of being the title sponsor of one of the biggest teams?
Ferrari and Philip Morris have extended their deal again and again, presumably because it works for both of them. Ferrari gets money with which to race its cars, and Philip Morris gets to stick the words “Mission Winnow” on the back of the cars.
A better tomorrow – backed by British American Tobacco
Mission Winnow is dedicated to finding non-smoking tobacco alternatives
Ah, now it all makes sense. Mission Winnow is the venue for Philip Morris, and its sponsors at Ferrari (and Ducati!), to be champions. Of tobacco.
Those new ideas are e-cigarettes
Grand prix racing as we know it has much to do with cigarette money. And it may continue to be so.
has left a legacy that still pays dividends in the hearts and minds of generations of race fans who forever associate cigarette names with racing glory.
From 2003 till 2018, Marlboro has been the major sponsor of ducati in MotoGP.
linking cigarettes with sporting actions
How many people view F1 events?
According to the source, the global audience for Formula One in 2018 stood at 490.2 million viewers.
Sometimes, though, the cigarette is a marker in songs that conveys a deeper meaning, an exquisite experience or a turn from the mundane. An escape from heartbreak or a further reveling in the glory of love. So here are fifteen significant mentions of the deplorable habit—whether it be for good or ill, cigarettes are an important motif in music.
It’s not uncommon to find songs associating cigarettes with all the false ideas, images, associations and ideas.
Searched lyrics.com for songs containing the word cigarettes and there were 320 pages with each page having 24 songs – 24*320= 7,680 songs!
Let me just mention a few songs –
The Pretty Reckless – Messed Up World (F’d Up World)
It’s a fucked up world
Sex and love and guns, light a cigarette
It’s a fucked up world
What do you get from it
Sex and love and guns, light a cigarette
Sex and love and guns, light a cigarette
Sex and love and guns, light a cigarette
Princess Chelsea – The Cigarette Duet
It’s just a cigarette and it cannot be that bad
Honey, don’t you love me and you know it makes me sad?
It’s just a cigarette, like you always used
Troye Sivan – Strawberries & Cigarettes
Sugar and smoke rings, I’ve been a fool
But strawberries and cigarettes always taste like you
Otis Redding – Cigarettes and Coffee
I’m sittin’ here talkin’ with my baby
Over cigarettes and coffee, now
And to tell you that
Darling I’ve been so satisfied
MARINA AND THE DIAMONDS – Obsessions
Sunday, wake up, give me a cigarette
Last night’s love affair is looking vulnerable in my bed
-> Online Streaming platforms
-> Broadcast and cable programs
-> F1 and motoGP
-> Brainwashing by our friends, relatives, colleagues
They are forever promoting the illusionary benefits of smoking cigarettes. They have to since they can’t make themselves sound stupid although they appear stupid destroying their perfectly fine body by inhaling filth and poison.
If you do a small survey among friends and colleagues, you will find that most smokers are, in fact, strong-willed people. They tend to be self-employed, business executives or om certain specialized professions, such as doctors, lawyers, policemen, teachers, salesman, nurses, secretaries, housewives with children, etc. – in other words, anybody leading a stressful existence. The main delusion of smokers is that smoking relieves stress and tends to be associated with the dominant type, the type that takes on responsibility and stress, and of course, that is the type that we admire and therefore tend to copy.
-> Brainwashing by millions of existing smokers
The only reason that persuades us to smoke is all the other people doing it. We feel we are missing out. We wok so hard to become hooked, yet nobody ever finds out what they have been missing. But every time we see another smoker he reassures us that there must be something in it, otherwise, he wouldn’t be doing it.
Brainwashing after you get hooked
Brainwashing is increased once a smoker becomes hooked.
The smoker himself is the most powerful force in the brainwashing. ( Each smoker has his own unique brainwashing – this brainwashing is further strengthened as he keeps promoting plausible excuses to keep smoking – he has to have some of his reasons – else even the illusion of enjoying would disappear- once you become addicted, your brainwashing is increased – your subconscious mind knows that the little monster has to be fed and you block everything else from your mind)
Also, once a smoker gets hooked, he starts surrounding himself with his smoking circle. He picks up impressions from those people who have developed their own false notions and ideas to justify their stupidity.
He begins to see smokers every here and there that gives him assurance that there must be something in cigarettes, otherwise, people won’t be doing it.
End result of Brainwashing process
helps you concentrate
gives you confidence
is a symbol of maturity and independence
is the most precious thing in the world
How the brainwashing keeps you hooked to cigarettes
The end result of brainwashing – that happens is – it creates illusion in your mind that cigarettes do genuinely help you with certain issues. That varies
from smoker to smoker.
But ask any smoker – he would come up with some reasons on why he smokes.
If cigarettes didn’t really offer you anything, why would you be smoking them?
All this creates illusion in your mind that a cigarette is some sort of prop or reward. Or the illusion that life will never be quite the same without it.
And so when you try to quit them, you feel that you would be depriving yourself of some sort of pleasure ( or crutch/ vice/ reward) from your life.
In your mind, it appears that you are making some sort of sacrifice by quitting them.
Although you know you are better off as non-smoker, you don’t truly want to let go off cigarettes because you have associated them with certain ideas,
events and emotions.
It’s true that cigarettes contain nicotine, the most addictive chemical known to mankind. But it’s a quick acting drug. Just in 1-3 days, it’s taken
out from the bloodstream. And most smokers – have gone longer than that as a non-smoker in their smoking lives. Still they aren’t able to quit. Can you
It’ easy to deal with nicotine cravings. It’s easy to rid it out from your body.
Nicotine addiction acts as a catalyst to keep your mind confused over the main issue – Brainwashing.
The main issue is always with the mind that has developed false notions and ideas about cigarettes. Unless one keeps associating cigaretes with all
those delusional benefits, it’s hard for one to stop. Then, dealing with nicotine cravings ain’t a big deal.
Couple brainwashing with the most addictive chemical known to mankind, you have an addiction that would trap almost everyone.
But nicotine addiction isn’t even the main problem. Just in 1-3 days, body gets rid of most of the nicotine from the bloodstream.
And most smokers have abstained for some longer time than that.
How to get rid of Brainwashing and break the nicotine slavery
In truth, cigarettes don’t give you anything – it only causes those symptoms and relieves them partially to create the illusion of giving you something.
In truth, you had no need of it to deal with those issues before you became hooked – you have spent many years of your life as a clean man without depending
In truth, all of these illusions exist just in your mind and you keep strengthening those ideas by repeatedly believing them.
Chiefy, there are four reasons why you keep smoking.
[ Boredom, concentration, relaxation, stress – counter them]
Are you still keeping yourself trapped in nicotine slavery?
Pick up easyway and get rid of all the brainwashing – the key to quitting smoking once and forever.